2013年《商标法》引入惩罚性赔偿标志着我国知识产权领域正式确立惩罚性赔偿制度,但在实施过程中并没有起到应有的法律效果,立法层面及司法实践中都存在一些问题。文章在具体阐述以上问题后,针对不同问题提出完善方案,即在立法上应当统一惩罚性赔偿主观适用条件,为提高惩罚性赔偿的可操作性应进一步细分侵权行为情节的严重程度、惩罚性赔偿倍数进一步精确化、提高“许可使用费”的利用率,使法定赔偿回归其补偿性本质,取消赔偿基数的适用次序,增加惩罚性赔偿适用主体。In 2013, the introduction of punitive damages in the Trademark Law marked the formal establishment of the punitive damages system in the field of intellectual property in China, but it did not play a due legal effect in the implementation process, and there are some problems in the legislative level and judicial practice. After elaborating the above problems in detail, this paper proposes a perfect plan for different problems, that is, the legislation should unify the subjective application conditions of punitive damages, further subdivide the severity of the circumstances of the infringement, further refine the multiple of punitive damages, and increase the utilization rate of “license fee” in order to improve the operability of punitive damages, so as to return the statutory damages to their compensatory nature. The order of application of compensation base is cancelled and the subject of application of punitive damages is increased.