This paper addresses the problem of handling the uncertainty of demand in aone-supplier-one-retailer supply chain system. Demand variation often makes the real productiondifferent from what is originally planned, causing a deviation cost from the production plan. Assumethe market demand is sensitive to the retail price in a nonlinear form, we show how to effectivelyhandle the demand uncertainty in a supply chain, both for the case of centralized-decision-makingsystem and the case of decentralized-decision-making system with perfect coordination.
