The senile traditional propaganda system of Chinese films, eager to pre-advertising, and mostly invested in television, newspapers and other traditional media, ignoring intermediate or late investment in public opinion, failed to pay sufficient attention on new media reviews, can not timely control and establish sustainable development atmosphere of new public opinion, providing opportunity to distort the comments.
Establishment of operation and management model of sports events is the inevitable history development of "sports competition showing business" in China;the essence implies in development of dialectical relations of the three aspects of "reason","law," "emotion",which can also be understood as "reason" first,"law" as basis,"feeling" secondary;establishment of operation and management model of sports events with Chinese characteristics.